When it comes to online customer service, the fundamentals remain the same while many of the specifics undergo dramatic changes. Great customer service can be a challenge on online because of the lack of face-to-face contact. Many of us know the saying that a happy customer will tell one or two people and an unhappy one will tell 10. In online unhappy customer might not just tell 10 people but they might also write about their bad customer service experience on their blog, post comments on social media or criticize you on forums or other similar places. And worse,...