TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX. TikTok and CX Since its launch in 2016, TikTok has quickly outgrown its reputation as a hub for lip-syncing, dancing teens. The young social media platform is now a cultural force—one that’s growing faster than any other. Unsurprisingly, it’s also now a place where brands can connect with their customers and attract new business. Recent reports suggest TikTok will surpass 1.5 billion users in 2022, and companies have...