What is customer experience (CX) The Customer experience (CX) refers to how a business engages with customers throughout their buying journey, including marketing, sales, and customer service. It encompasses the overall impression customers have of your brand based on their interactions. According to the current customer experience trends, cx is important for any business. Now, customers made it clear that they want a personalized customer experience, and are unable to wait for businesses to gradually understand this. Why we need to improve customer experience (CX) As products become more common, customers now prioritize their experiences with companies rather than...