In this new world, customers have sky-high expectations of service. It’s no longer enough to offer great products—customers demand great experiences on every channel, on their own terms. What is customer engagement? Customer engagement is the ongoing interactions between a brand and a buyer across various customer communication channels such as ecommerce websites, social media, advertising, email, live chat, phone support, and more. Some customer engagement examples include: Exclusive promotional offers or discounts for loyal customers Timely push notifications Personalized welcome messages for new customers It’s easy to lump customer engagement, experience, and satisfaction together. And while these concepts...