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Building a Greener Future: How Companies Can Promote Sustainable AI

As AI continues to weave itself into the fabric of modern business, it’s important to pause and consider its environmental impact. While AI offers incredible potential, its energy demands, particularly in training and operating large models, can be significant. With climate change looming as one of the most pressing issues of our time, it’s essential for companies to find ways to embrace AI without compromising our planet. But how can businesses strike this balance? Let’s dive into how we can promote more sustainable AI practices and see how Zendesk is helping companies do just that.  The Environmental Footprint of...

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2024 Financial Services Marketing Trends to Watch

Author: Braze Team Financial services brands are making gains in employing marketing best practices to achieve impressive results. They’re leveraging advanced segmentation, using zero-party and first-party data for campaign planning, and, more than any other sector, they regularly collaborate across the organization on customer engagement initiatives. Here are a few of the top 2024 financial services marketing trends that surfaced from our fourth-annual Global Customer Engagement Review (CER). Let’s dive into the findings and review how FinServ marketers can get and stay ahead. The Top 5 Key Trends for Financial Services Marketers 1. Financial services organizations need the right tools and skills to...

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