When it comes to customer experience (CX), companies are always on the lookout for ways to improve. One of the biggest decisions you’ll face is whether to build a custom CX solution or buy an established one. While building your own system might seem like a great idea—tailoring it exactly to your needs—there’s a lot more involved than meets the eye. In contrast, buying a solution like Zendesk offers a quicker, more effective way to enhance your customer service. Let’s take a look at why buying is often the smarter choice for your business.  Why Building a CX Solution...