In today’s fast-moving business world, understanding your customers’ needs—and meeting them—has never been more crucial. It’s easy to assume that your current products or services are enough, but the truth is, there’s often more to explore. That’s where white space analysis comes in. This approach helps companies uncover gaps in their offerings and identify new ways to grow by addressing needs that have been overlooked. What Exactly is White Space Analysis? White space analysis is all about finding those opportunities in the market that haven’t been fully tapped yet. It’s about understanding where your customers feel underserved or where...