The shopping landscape is changing fast. Today’s customers want their experience to be smooth, connected, and flexible—no matter how they choose to interact with a brand. This is where omnichannel retail comes in, bridging the gap between online and offline channels to create a seamless shopping journey. In this article, we’ll dive into the essentials of omnichannel retail, check out some practical examples, and look at current trends. Plus, we’ll explore how Zendesk can support brands in building an effective omnichannel strategy. What is Omnichannel Retail? Omnichannel retail is all about creating a unified customer experience across every touchpoint....