Google claims there are over 425 million users of its free web email service, Gmail. Within that number are at least several million businesses that use a generic Gmail address to contact customers. Google sells an almost identical version of Gmail as part of its online productivity suite Google App, which costs US$5 per user a month. Why should a business use the paid version of Gmail instead? There are seven main reasons which make paying for Gmail a very easy decision. 1. Custom Email Address Businesses that use the free version of Gmail can only send emails as mybusinessname@Gmail.com. Notice how your bank, insurance company and airline never use consumer email addresses....
Continue readingGoogle will punish sites that use annoying pop-up ads
Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it. There are a “hundreds of signals” that go into Google’s search result rankings, so it’s not like every website that uses these ads will feel pressured to remove them overnight. If a site with a pop-up still has the best information, it’s...
Continue readingTHE GOOGLE PHONE : PIXEL
In a nationally televised commercial that premiered last month, an empty search box sitting against a stark white background slowly morphs, becoming taller and skinnier. As Redbone croons “Come and get your love,” the lines take shape and the outline of a phone emerges. It is, of course, the Pixel, a new phone “made by Google.” The metaphor damn near hits you in the face: the search box once defined Google, but now Google needs to be something more. The phones feel premium and Google has done a lot of the work to banish the bugbears that have vexed...
Continue readingCould an algorithm save people’s eyesight? Google thinks so
Google’s artificial intelligence research lab DeepMind is exploring whether its technology could be used to identify early signs of eye diseases that ophthalmologists might not spot. DeepMind, which was acquired by Google in 2014, has struck an agreement with Moorfields Eye Hospital in London that gives it access to about a million anonymous retinal scans, which it will feed into its artificial intelligence software. The algorithm will target two of the most common eye diseases: age-related macular degeneration and diabetic retinopathy, which affect more than 100 million people around the world. Machine learning technology will scour the images and...
Continue readingWhat would happen if Google were to shut down for 30 minutes?
Ashish Kedia, Intern 2015, Web Solutions Engineer at Google In August 2013, Google and all of its services came down briefly for 2-3 mins. And the whole internet traffic went down by a massive 40%. A similar incident also occurred in May 2009. Note that it was just for 2 mins. Imagine 30 mins. It’s highly unlikely but here is what I think will happen – First few mins people will check their internet connection. Some will even call their Service Provider. Some may even check for hardware failures on their side – which is still more likely than 30...
Continue readingThe Total Economic Impact™ of Google Apps for Work
Companies across the globe face increasing pressure to stay competitive and meet their customers’ needs. Tools that allow teams to share ideas instantly, attend meetings remotely, collaborate from anywhere in real time and work on the go are helping companies innovate and engage customers in this new competitive landscape. These types of outcomes are possible only by “pure” cloud-based architectures that overcome the inefficiencies of legacy desktop-centric computing. While it’s easy to understand how collaboration and mobility impact our day-to-day work, it’s more difficult for organizations to quantify these benefits in monetary terms. So Google commissioned Forrester Consulting to...
Continue reading4 Reasons Why Your Small Business Should Use Google Apps for Work
1. EXCELLENT PRICE/FEATURE RATIO Google Apps for Work includes some of Google’s most popular apps such as Gmail, Google Drive, Google Hangouts, Google Calendar, and Google Docs. Each of these is available as a free app, but as a part of the Google Apps for Work suite, they come with additional features. With the possibility to add an unlimited number of accounts, every user gets 30 GB of email storage, custom email addresses, round-the-clock support, and a 99.9 percent guaranteed network uptime. Starting at only $30 per user annually, businesses can access everything Google...
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