Leaders must always thinking about how to move their company ahead while navigating a constantly changing world. Many organizations are deferring new projects until the picture is clearer, so they are looking for areas where they can make present investments, such as in customer experience. What is the significance of CX? When it comes to human contacts, it’s quality, not number, that counts the most—now more than ever. Invest in CX to grow your bottom line and secure leadership backing Delivering subpar experiences carries a significant risk. Customers have become more picky as a result of the epidemic, according...

TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX. TikTok and CX Since its launch in 2016, TikTok has quickly outgrown its reputation as a hub for lip-syncing, dancing teens. The young social media platform is now a cultural force—one that’s growing faster than any other. Unsurprisingly, it’s also now a place where brands can connect with their customers and attract new business. Recent reports suggest TikTok will surpass 1.5 billion users in 2022, and companies have...