Nowadays customer service softwares, like Zendesk, collect more and more data on customers and also customer service agents. But what you should do all of this data? You can’t just to quantify and measure your efforts – you must do something worthwhile with the data and always be thinking about how to make the most out of your data. Zendesk recently organized “Raising the Bar” webinar where Cyrus Dorosti, Support Director at Optimizely, had a great quote: “It’s not about which metric you use, but how you use it.” This is especially true in customer service. There are lots...
Continue readingWhy Zendesk?
If you have customers, you need Zendesk. Over 300 million people around the world receive support from Zendesk-powered customer service departments and help desks. Even though average industry ratings for customer service are low, Zendesk customers experience positive ratings for over 86% of their interactions. This is the Zendesk difference. Zendesk is not just another help desk tool. It is the easiest and fastest way for creating great customer service. This unique way of customer service comes down to three things, product, people and practice. Simply put, Zendesk offers industry-leading products, great people and the best practices for improving...
Continue readingHow artificial intelligence will improve your ticketing system
There is a lot of talk about how artificial intelligence is going to come and change customer service, but how exactly will it help you to handle more tickets in less time, and make your ticketing system more productive. Effective AI ticketing system translates routine tasks into efficient communication. Customer service agents will commonly receive insignificant customer inquiries such as cancellations. Agents get bogged down by low-level routine tasks, so they could benefit from an AI-powered ticketing system that can quickly point customers towards the answer they’re looking for. For example, as the ticket comes in, the ticketing system...
Continue readingTop 3 Zendesk features
What is Zendesk? Zendesk is a customer service platform. It’s designed for companies who want to create good customer relationships. With Zendesk, customer relationships are more meaningful, personal and productive. Everything starts by providing great support to customers, after this comes self-service and proactive engagement. Something is beautifully simple when design and function work together to solve a problem. With Zendesk, this means taking design elements that people have grown to expect from consumers software and incorporating them into an easy-to-use platform. This makes the tough work of customerservice simpler and easier. One of the best features of Zendesk...
Continue reading4 benefits of using cloud-based help desk software
Zendesk offers a cloud-based help desk solution. What does that mean and what benefits it offers to your business. In this article, we will go through what are the 4 major benefits of using a cloud-based software. Flexibility and scalability Cloud-based help desk services, like Zendesk, are ideal for businesses with growing demands. The cloud offers businesses more flexibility versus hosting on a local server. For example if your needs increase it’s very easy to scale up your cloud capacity, there’s no need to invest in server capacity and software licenses. Likewise, if you need to scale down again,...
Continue readingHow to structure your customer support organization
What does a successful customer support team look and feel like? How can we manage delivering the best customer service while experiencing rapid growth the changes that come with it? What are the skills managers and agents need to better understand and support the agent experience? In this guide, we provide tools and frameworks to structure your support team based on what leaders have learned from their experience here at Zendesk. We practice these strategies as our own customer support team changes to keep up with the pace of the company’s growth. Identify the roles, teams, and tiers A...
Continue reading5 best practices for designing a knowledge base
As of late, customers are expressing their strong, independent selves by helping themselves and solving problems on their own. In fact, 90% of consumers expect a brand or organization to offer a self-service customer support portal for just this reason. However, simply offering a standard knowledge base portal isn’t enough—the design of your knowledge base affects your customers’ experience with your brand. If your knowledge base design is lackluster, it could make for a poor impression. When designing your knowledge base, it’s important to keep discoverability and simplicity top of mind. The best knowledge bases are intuitive, accessible, and simple. Read...
Continue readingSee the customer journey more clearly: Introducing the Pathfinder app
Imagine you’re a customer in need of help. Perhaps, you wanted to learn more about Zendesk’s Insights feature (as one example). Your first step might be to search our Help Center and check out one of our articles about Insights. But, that might not be the information you’re looking for. A second step then, might be to also check a forum about the Insights dashboard on the Zendesk Community. However, the forum doesn’t cover your issue. Finally, you reach out to a Zendesk support advocate for help. In some support situations, the advocate might suggest that you read Help Center articles...
Continue readingTrivago’s Support Experiences
At trivago, more than 950 employees are focused on driving innovation across both the company’s hotel metasearch and marketing solutions by challenging the industry’s status-quo. Since 2005, trivago has been one of the fastest growing internet companies within the travel technology sector. Today, it’s the world’s largest hotel metasearch company. Every month, over 120 million travelers use trivago to find their ideal hotel for the lowest possible rate by comparing prices from more than a million hotels. To provide travelers with the level of detail they need when searching for hotels online, trivago realized they needed to build close relationships with...
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