Chat and messaging are already common features of many websites and apps—learn why certain types of conversations provide a better user experience. We need to change the way we talk about chat. When live chat came out, users relished in the ability to instantly message customer service reps without having to pick up the phone. While this is one of the reasons chat has become one of the most popular customer support channels, live chat as we know it is changing. The old standards just don’t hold up to modern customer expectations, which hold brands up to higher standards....
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