Zendesk offers many benefits that traditional CRM help desk softwares don’t have. Traditional CRM help desk functionality can provide good financial returns for a company. However, Zendesk can provide even better overall business benefits, because it’s functionality goes beyond traditional CRM help desks. There are many scenarios in which the relational database and and integration capabilities of a CRM system are important. Using two different products and connecting them together can be puzzling. Here are six points that highlight why you should deploy both Zendesk and CRM. 1. Subscription cost Especially for a smaller organisation with a small support...

Companies like Uber and Square are innovative digital companies, that utilize a secret weapon in their industry – empathy. Companies like this are often called digital disrupters. They are pushed to the customer forefront by having empathy for customers dealing with bad systems and processes. Especially in CRM processes, a little bit of empathy can go a long way. According to a public report by Gartner in 2016, through 2020, businesses that reflect empathy towards their customer in some way when deploying their CRM technology, are three times more likely to fend off a digital disrupter. This requires full...