There is already one article about why you should be interested in customer experience management. Now we are going to give you six tips on how you can benefit customer experience management even better. Providing great customer experiences can help create loyal brand advocates, who are more likely to spread positive word of mouth about your brand. With these tips, you can improve and further de velop customer experience. 1. Create a clear customer experience vision A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result. That’s why it’s important for an organisation...