Customer service is a key differentiator in today’s competitive business landscape. Set customer service standards and regularly refine them to delight your audience and boost brand loyalty. As service channels expand and evolve, customer expectations change along with them. To keep your audience satisfied and build brand loyalty, you need to set clear customer service standards that emphasise speed, thoroughness, and kindness. What are customer service standards? Customer service standards are benchmarks for customer satisfaction. Support teams measure a variety of performance KPIs – like first-response time and wrap-up time – to assess whether they’re providing high-quality experiences and...