In today’s highly competitive landscape, customer experience (CX) is more important than ever. As businesses strive to meet customer expectations, Zendesk has emerged as a global leader in customer service software, serving over 180,000 customers worldwide. Recognized as a leader in Gartner’s Magic Quadrant for CX, Zendesk stands out for its robust capabilities, particularly its social messaging features, which enable brands to effectively engage with customers across various messaging channels. Expanding Beyond Customer Service Teams While customer service teams are often the primary users of messaging channels, the reality is that customer engagement extends beyond these teams. Marketing, sales,...