Customer should have the chance to choose the easiest path to whatever their goal is. Usually this means solving their problem quickly and on their own. According to Zendesk, 76 percent of customers prefer to find an answer to their question alone, as opposed to speaking with a customer support agent. One way for this, is through AI chatbots. One such tool is the the Zendesk Guide Answer Bot! It’s a great tool for customers to find an answer to their question even faster. Answer Bot uses machine learning to respond to questions with content from your knowledge base. Answer...
Continue readingHow SEO can benefit your customer service
SEO, Search engine optimization, isn’t it something your marketing department is always interested in? For long time that have been the case. New growing trend is to break walls between different departments. It has been noticed that collaboration between many kinds of teams is often very beneficial. Customer support team have a lot to give other teams and also the other way around. Example, customer support team can learn on marketing department how to advantage SEO better on customer servicing. People tend to prefer searching for solutions to their problems on Google or a company’s website first, before contacting...
Continue reading5 tips for designing a knowledge base
These days customers are getting more independent in solving problems on their own. In fact, 90% of consumers expect a self-service customer support portal from a brand or organisation. Offering a standard knowledge base portal isn’t enough though. The design of your knowledge base affects your customers’ experience with the brand. A messy design can easily make a bad impression. While designing your knowledge base, it’s important to keep simplicity and discoverability in mind. Here are five tips for creating a simple, intuitive and accessible knowledge base. 1. Keep content categories crips and clean The first thing about a...
Continue readingTop 3 Zendesk features
What is Zendesk? Zendesk is a customer service platform. It’s designed for companies who want to create good customer relationships. With Zendesk, customer relationships are more meaningful, personal and productive. Everything starts by providing great support to customers, after this comes self-service and proactive engagement. Something is beautifully simple when design and function work together to solve a problem. With Zendesk, this means taking design elements that people have grown to expect from consumers software and incorporating them into an easy-to-use platform. This makes the tough work of customerservice simpler and easier. One of the best features of Zendesk...
Continue reading