Would it be helpful if you had a way to reach out to your customers before they need to reach out to you? Proactive customer support is one of the biggest customer service trends right now. Proactive customer support is about identifying and resolving customer issues before they become problems. Proactive support also involves identifying ways in which a customer experience can be enhanced without the customer asking for it or even knowing that it’s possible. The truth is, we humans are notoriously bad at asking for help. We may need assistance, but unless it’s easy to come by,...